take the road of technology innovation. In 1998

Japan enterprise has always been famous for its low profile. But an earthquake rocked the world, so that these Japanese companies has been exposed. After the seismic event subsided, roads and strategy of Japanese enterprises in China a major adjustment. On one hand, serious losses on traditional appliances such as Sony, Panasonic; on the other hand, sharp still stick to this market. In 2012, SharpeWill celebrate the centenary. As a century-old enterprise, Sharpe continued to retreat in Japanese household electrical appliance enterprises under the premise of why choose adhere to? In terms of technical innovation, what is the secret of the company? A few days ago, Sharp Corporation's Chief Executive, Executive Director, greater China CEO Kanno, belief and acceptance of the China business reporter interviewed. LCD strategy "in Sharpe plans to invest more in ChinaDevelopment of appliance business. Over the years, the sharp black performance good appliance business in China, we hope that the white goods can also speed up the development process. "The China business newspaper:" 3*11 "Japan earthquake is over for some time now, in your opinion, Japan after the earthquake, which affect the production and manufacture of liquid crystal industry as a whole, such as supplyingAnd price? Kanno: "3*11" Japan earthquake sparked global concern, the entire LCD market and industry structures I not comment. With our company's Panel and machine factories, for example, the earthquake while making some plants temporarily shut down, but because we hold a certain amount of panels and products in stock, so after the earthquake, we can use inventoryFree some pressure from now on, our product supply is stable, prices were not big fluctuations. The China business newspaper: we note that in Japan after the earthquake the old republic power leveling, many traditional Japanese household electrical appliance enterprises are seeking new development or restructuring, such as Sony, Panasonic, and so on, what do you think about this? Sharpe related trends and strategies for correction? Kanno:Each have different areas of enterprise development. I would like to say, Japan earthquake did not change the sharp development path, sharp set two big business blueprint: the first is through energy-saving and innovative products at the core of environment and health to contribute to the world; and secondly, by creating a unique LCD make contributions to the community. Sharp has been in research and development of liquid crystal panels andWith strong technical and cost advantages make field. In the field of large size panels, we have the world's only one "tenth generation" LCD panel production line, producing more than 60 inch TV with strong cost advantages; in the field of small and medium size, that is, cell phones and tablet computers use LCD panels also have strong competitiveness in the area, now sharp in Japan's Kameyama plant hasStart small-and medium-size LCD Panel. Sharp plans to intensify their efforts in development of appliance business in the Chinese market. Over the years, sharp black home appliance performance good business in China in the future we will continue to expand its sales in the North-East and inland areas, and we hope that white goods can also speed up the development process. In October 2011, we have just set up a sharp(China) Investment Corporation, a healthy environment (in the Chinese market include refrigerators, washing machines, air conditioners, air purifiers, ion generator and other products) as after the LCD business and information communication industry's third-largest career development. We will consumption psychology and consumption concept for Chinese consumers, and the pursuit of fashion demands, develop suitable consumer demand in ChinaEnvironmental health home appliances. The China business newspaper: in the past 5 years star wars the old republic power leveling, sharp's sales in China by an average of 15%; sharp LCD TV sales of foreign investment, what do you think, that can achieve such growth where? Kanno: in 2009, in response to the crisis, the Chinese Government has adopted a series of policy measures, in particular "under appliancesThe Heung Yee Kuk "" old for new "policies, such as the Chinese household electrical appliance industry and its benefits. With flat-screen TV market as an example, China with Beijing hosting the Olympic Games as an opportunity to significantly advanced flat-panel TV market penetration since then, such as LED (backlight) LCD TVs, 3D TV, Internet TV, smart TV, and so on all kinds of new products, new technologies, new concept rapidly spread. In such aIn the context of, sharp LCD TV business is developing rapidly, one of the most important for two reasons: a core is liquid crystal technologies offer differentiated products. In addition, sharp's "net ion swarm" purification of space, in addition to carrying on the air cleaner, you can also apply this technology to healthy and environmentally-friendly products such as refrigerators, washing machines. Another reason is that companies a full range ofChannel development strategy. From March to September of this year, we are on the basis of the original 63 sales positions, and new 41 positions to extend 104 positions. LCD TV sales stores from March last year increased to 8,500 in September this year, 2011 target is 10,000. Innovation "management and technologyNew does not contradict, the key is to focus and execution. "The China business newspaper: after the financial crisis in 2009, Chinese manufacturers have recognized that technical innovation, brand is getting rid of" world factory "status, development of a unique path, in this connection, what do you think? For the Chinese household electrical appliance industry or manufacturing how to carry out technology innovation in China, what are your suggestions?Kanno: last century 90 's, sharp TV business the same as many manufacturing enterprises in China now, other companies are also needed to buy key parts in TV – CRT. In the circumstances, even if sharp has developed a very good product, nor can raise brand awareness, but also has great limitation in cost control. At that time companyTaking into account, if it has been developing tube TV undertakings, brands will not be able to upgrade, so it must be independent technology research and development, take the road of technology innovation. In 1998, Machida's President issued a "by 2005, Japan domestic picture tube TVs all replaced by LCD TV" Declaration. The publication of this Declaration, the company also took on a important strategic: liquidBetween Crystal and semiconductors, sharp decided to take "be selective and focused inputs" approach. At that time, the electronic components business needs large investments in Sharpe's strength to be at the same time investment in LCD and semiconductor is impossible. Semiconductor known as the "industrial food", is essential to the electronics industry in the vital areas for Sharpe is also a major business.While LCD technology, both in the size of the market, or in sharp's business constitutes only a small proportion.